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Free tool

Amazon Wasted Spend Calculator

Search terms that spend without selling are the easiest money to recover. Put in two numbers from your search term report and see what they cost you over a year.

Runs in your browser. Nothing you type is sent anywhere. Share your numbers with the link in your address bar.

Example account. Change anything.

01Last 30 days
$
All Sponsored Products spend, last 30 days. Any currency works.
$
The total from the steps below.
02Optional, for more detail
How many rows the filter left.
$
From your Ads console, last 30 days.

How to find this number in 2 minutes

  1. Open your Ads console and go to Sponsored Products.
  2. Download the Search term report for the last 30 days.
  3. Filter orders = 0 (and clicks above 0).
  4. Add up the spend column. That's the second number above.

Not every zero-order term should be cut. Some are new, or building rank. The audit shows which is which.

How this is calculated
Yearly waste
spend on zero-order search terms (30 days) × 12
Share of spend
zero-order spend ÷ total ad spend. Under 8% is a tidy account. 8–20% is real money to recover. Over 20% is a serious leak.
1 in N ad dollars
N = 100 ÷ share of spend, rounded.
Clicks it could buy
yearly waste ÷ average CPC
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