Book a call Scale Brand A
United States · Amazon.com
+102%
sales in 13 months
Doubled sales while TACOS fell 4 points
Then sales grew another 34% in two quarters of 2026, at the same ad cost per order.
TACOS
Case studies
Results we can show you.
Six brands, each with the numbers from its own dashboard. Client names stay private, so we describe each brand by marketplace and size instead.
Get my free profit audit
Free until 31 December 2026 · Done personally by Hamza, so spots each month are limited.
Across our published case studies
- +32%median sales
- +71%median net profit
- 4–6 ptsTACOS down
Medians across the 6 brands on this page. Every account is different.
Pick a kind of result
Cut Brand F
Europe · € marketplace
+96.7%
net profit, in one quarter
Ad spend down 37%. Net profit nearly doubled.
€43K less ad spend, and sales still grew.
Ad spend per quarter
Profit Brand C
Germany · Amazon.de
+71.4%
net profit, year over year
Nearly doubled net margin
On just 5.6% more sales, with refunds down 13.8%.
Net margin
Profit Brand B
United Kingdom · Amazon.co.uk
+62.1%
net profit, month over month
£60K a month with £9.7K net profit
Sales +27.5% in a month while ad spend went down.
TACOS
Scale Brand E
United States · Amazon.com
+40.9%
daily sales, in under 3 weeks
$4,313 to $6,079 a day
At ~10.8% TACOS, with about half of revenue organic.
Conversion rate
Launch In progress Brand D
New launch · $ marketplace
+36.1%
sales, month over month
A new brand, ramping month over month
Launch in progress, and still climbing.
Monthly sales
ScaleBrand A · United States · Amazon.com · Jun 2025 – Sep 2026
Doubled sales in 13 months, then kept growing at the same cost per order.
Sales more than doubled year over year (+102%) while TACOS fell from 16.6% to 12.6%, with growth carried more and more by organic rank. In 2026, quarterly sales grew from $468K to $626K while ad cost per order held at about $11.20.
- sales, Jun 2025 → Jun 2026
- +102%
- TACOS over the same 13 months
- 16.64% → 12.55%
- ad spend, while sales grew +102%
- +52%
- sales per quarter, Q1 → Q3 2026
- $468K → $626K
-
Chapter 1 · Scale
Scale without letting efficiency drift.
On Amazon, fast revenue growth usually drags ad efficiency down with it: spend climbs faster than sales and TACOS balloons, quietly eating profit. This brand was running at 16.6% TACOS: growing, but paying for nearly every sale. The mandate was aggressive top-line growth while pulling TACOS down, not letting it drift up.
From August to November 2025, monthly sales rose +64.7%, from $99,052 to $163,150, while TACOS went from 14.92% to 13.53%.
-
Chapter 2 · Double the sales
+102% sales, with TACOS down 4.1 points.
The account was run with TACOS, not ACOS, as the north-star metric, on the principle that a falling TACOS means organic rank is compounding rather than ad spend simply re-buying the same sales. Ranking campaigns were driven within their efficient sweet spot to climb organic position, while a TACOS-based spend ceiling let spend scale aggressively without efficiency drifting. As organic rank took over more of the revenue, each new increment of growth required proportionally less ad spend.
- Sales: $90,326 in June 2025 → $182,575 in June 2026 (+102%).
- TACOS: 16.64% → 12.55%, while revenue doubled.
- Ad spend grew only +52%, so revenue scaled at twice the rate of spend.
- $1.83M revenue and 32,057 units over the 13 months.
-
Chapter 3 · Grow on the right products
+33.8% sales in two quarters, at the same ad cost per order.
In 2026 the audit turned to profit per product, not just ACOS: which products could pay for their ads, and which couldn’t.
What the audit found
Ad spend per order was about $11.20 on an average order of $82, a big share of what each order could afford.
The result
- Q1 2026 (Jan–Mar): sales $468,143.56, 5,689 orders, average order $82.29, ad cost per order $11.21.
- Q2 2026 (Apr–Jun): sales $499,374.68, 5,897 orders, average order $84.68, ad cost per order $11.18.
- Q3 2026 (Jul–Sep): sales $626,176.62, 7,009 orders, average order $89.34, ad cost per order $11.25.
- Ad cost rose 24% over the two quarters, but sales rose faster (+34%), so TACOS went down from 13.6% to 12.6%.
Same ad cost per order. More orders, worth more, on the products that actually make money.
See all 13 months
| Month | Sales | Units | Growth vs Jun ’25 | Ad cost | TACOS |
|---|---|---|---|---|---|
| Jun 2025 | $90,325.88 | 1,568 | baseline | $15,034.27 | 16.64% |
| Jul 2025 | $101,406.31 | 1,773 | +12.3% | $15,522.63 | 15.31% |
| Aug 2025 | $99,052.31 | 1,755 | +9.7% | $14,773.78 | 14.92% |
| Sep 2025 | $117,783.39 | 2,047 | +30.4% | $16,297.22 | 13.84% |
| Oct 2025 | $148,338.72 | 2,549 | +64.2% | $19,387.25 | 13.07% |
| Nov 2025 | $163,149.68 | 2,768 | +80.6% | $22,068.70 | 13.53% |
| Dec 2025 | $145,884.02 | 2,490 | +61.5% | $21,544.26 | 14.77% |
| Jan 2026 | $149,213.99 | 2,744 | +65.2% | $23,219.47 | 15.56% |
| Feb 2026 | $152,397.87 | 2,778 | +68.7% | $19,561.23 | 12.84% |
| Mar 2026 | $166,531.70 | 2,830 | +84.4% | $20,976.16 | 12.60% |
| Apr 2026 | $159,424.41 | 2,801 | +76.5% | $22,619.87 | 14.19% |
| May 2026 | $157,374.80 | 2,783 | +74.2% | $20,400.10 | 12.96% |
| Jun 2026 | $182,575.47 | 3,171 | +102.1% | $22,909.23 | 12.55% |
| 13-month total | $1,833,458.55 | 32,057 | – | $254,314.17 | 13.87% |
Growth and efficiency aren’t a trade-off. Managed to TACOS, with organic rank carrying more of the revenue, the brand doubled sales while getting cheaper to run, then kept growing without paying more for each order.
Cut Brand F · Europe · € marketplace · Jan – Jun 2026
Ad spend down 37%. Net profit nearly doubled.
A large European brand cut €43K of ad spend in one quarter. Sales still grew 4.7%, orders grew 8.1%, and net profit almost doubled.
- net profit (€56.5K → €111.2K a quarter)
- +96.7%
- ad spend (€43K less in one quarter)
- −37%
- TACOS
- 15.4% → 9.2%
- more orders
- +8.1%
The challenge
A large European brand doing about €250,000 a month, spending over €116,000 a quarter on ads. Sales were healthy, but ads were taking 15% of every euro sold, and net margin sat at 7.5%.
What the audit found
The size of the result points to one finding. A large share of ad spend was buying sales the brand would have made anyway.
What the numbers show
- Ad spend fell by €43,262 (−37%).
- Sales still grew 4.7% and orders grew 8.1%.
- TACOS dropped from 15.4% to 9.2%.
- Net profit almost doubled, from €56,520 to €111,184 (+96.7%).
- Net margin went from 7.5% to 14.0%.
We spent €43,000 less on ads in a quarter, and sold more.
| Jan–Mar 2026 | Apr–Jun 2026 | Change | |
|---|---|---|---|
| Sales | €757,819.23 | €793,360.17 | +4.7% |
| Orders / units | 18,846 / 20,062 | 20,370 / 21,986 | +8.1% orders |
| Ad cost | €116,514.32 | €73,251.88 | −37.1% (−€43,262) |
| TACOS (ad cost ÷ sales) | 15.4% | 9.2% | −6.1 pts |
| Net profit | €56,520.22 | €111,184.27 | +96.7% |
| Net margin | 7.5% | 14.0% | +6.5 pts |
| Payout from Amazon | €464,976.14 | €527,193.15 | +13.4% |
Profit Brand C · Germany · Amazon.de · May 2025 vs May 2026
Net profit up 71% on just 5.6% more sales.
Revenue was established but largely flat, and net margin sat near 10%. A profitability play, not a top-line one, nearly doubled the margin.
- net profit (€4,985 → €8,546)
- +71.4%
- net margin
- ~10.4% → ~16.8%
- sales
- +5.6%
- refunds, while units grew 15.9%
- −13.8%
The challenge
Revenue was established but largely flat, and net margin sat near 10%, so the brand was leaving profit on the table. The goal was to expand profitability, not just chase more top-line.
The approach
A profitability play rather than a top-line one. A prioritized optimization pass cut wasted spend across the account using conversion-tiered bid rules and diagnostic checks, while the focus shifted to driving TACOS down so organic rank carried more of the revenue. Tightening that efficiency, alongside reducing refunds, lifted net margin without needing to chase additional sales.
What the numbers show
- Net profit rose from €4,985 to €8,546, up 71.4%, on just +5.6% sales growth.
- Net margin expanded from ~10.4% to ~16.8%, a 6.4-point jump.
- Units sold rose 15.9% while refunds fell 13.8%: more volume and better quality.
| Metric | May 2025 | May 2026 | Change |
|---|---|---|---|
| Sales | €48,151.61 | €50,842.22 | +5.6% |
| Units | 2,948 | 3,417 | +15.9% |
| Refunds | 130 | 112 | −13.8% |
| Net profit | €4,985.49 | €8,546.16 | +71.4% |
| Net margin (derived) | ~10.4% | ~16.8% | +6.4 pts |
Top-line isn’t the only growth lever. Tightening efficiency earned far more profit from roughly the same revenue.
Profit Brand B · United Kingdom · Amazon.co.uk · Dec 2025 – Jan 2026
Grew a UK brand to £60K a month with £9.7K net profit.
Scale and profitability together: sales up 27.5% in a month, net profit up 62.1%, and TACOS down from 21.4% to 15.3%.
- sales in January (+34.1% year over year)
- £60,666
- net profit, December → January
- £5,972 → £9,681
- TACOS
- 21.4% → 15.3%
- net margin, while scaling
- ~16%
The challenge
Grow a UK brand’s top line in a competitive market while keeping profit healthy, not chasing volume at the expense of the bottom line.
The approach
Run against a dual mandate of sales and profit. A recover-and-reinvest approach freed up wasted ad spend from underperforming targets and redeployed it into ranking and high-intent campaigns, while portfolio prioritization concentrated budget on the products and keywords with the strongest return. TACOS-based spend limits kept efficiency in check as volume scaled, so net margin stayed healthy instead of thinning out.
What the numbers show
- January reached £60,666 in sales (+34.1% year over year) on nearly 7,900 units.
- Net profit grew to £9,681, up from £5,972 the month before (+62.1%).
- Ad cost went down 8.4% while sales went up 27.5%, taking TACOS from 21.4% to 15.3%.
- Net margin strengthened to roughly 16% while scaling volume.
| Metric | Dec 2025 | Jan 2026 | Change |
|---|---|---|---|
| Sales | £47,567.32 | £60,666.23 | +27.5% |
| Orders / units | 5,568 / 5,963 | 7,335 / 7,919 | +31.7% orders |
| Ad cost | £10,159.57 | £9,302.68 | −8.4% |
| TACOS (ad cost ÷ sales) | 21.4% | 15.3% | −6.0 pts |
| Net profit | £5,971.91 | £9,681.13 | +62.1% |
| Net margin (derived) | ~12.6% | ~16.0% | +3.4 pts |
| Sales vs same month last year | +166.4% | +34.1% |
Scale and profitability together: a high-volume brand kept genuinely profitable through growth.
Scale Brand E · United States · Amazon.com · July 2026
Sales up 41% in under three weeks, with TACOS held at ~10.8%.
Daily sales rose 40.9% within the month the changes were made. More than half the growth came from better conversion, not more traffic.
- average daily sales
- $4,313 → $6,079
- conversion rate
- 6.34% → 7.53%
- TACOS (ROAS 4.53)
- ~10.8%
- of revenue organic
- ~51%
The challenge
The account was selling steadily at roughly $4,300 a day but had flattened out. The task was to move sales materially without buying the growth with a bigger ad budget and watching efficiency deteriorate.
The approach
TACOS was managed as the north-star metric rather than ACOS. Ranking campaigns were driven within their efficient range so advertising fed organic position instead of re-buying the same sales, with a TACOS-based spend ceiling keeping spend proportional to revenue as it grew. The intent was to lift rank and traffic quality together, so conversion improved alongside volume.
What the numbers show
- Daily sales rose from $4,313 to $6,079, +40.9%, comparing the ten days before and after the changes.
- Units grew +42.2% while sessions grew only +19.7%, so more than half the growth came from better conversion.
- Conversion rate improved from 6.34% to 7.53%, a gain of 1.19 points.
- Average order value was essentially unchanged (−0.9%): genuine volume growth, not a pricing effect.
- Efficiency held: ~10.8% TACOS and 4.53 ROAS across the period, with roughly 51% of revenue organic.
- Best single day reached $7,651, 90% above the opening week’s daily average.
+40.9% daily sales Conversion
| Metric | Jul 1–10 | Jul 11–20 | Change |
|---|---|---|---|
| Sales | $43,132.00 | $60,794.50 | +40.9% |
| Daily average | $4,313.20 | $6,079.45 | +40.9% |
| Units ordered | 791 | 1,125 | +42.2% |
| Sessions | 12,485 | 14,949 | +19.7% |
| Conversion rate | 6.34% | 7.53% | +1.19 pts |
| Average order value | $54.53 | $54.04 | −0.9% |
The 22.08% figure in the ads screenshot is advertising ACOS (ad spend ÷ ad-attributed sales). Against total storefront revenue, TACOS is about 10.8%. Ad figures cover Jul 1–21 and storefront figures Jul 1–20, so TACOS and organic share are period-aligned estimates.
The growth didn’t come from spending more to buy the same sales. Traffic rose modestly while conversion and rank did the heavy lifting.
Launch Brand D · New launch · $ marketplace · Mar – Apr 2026
Launched a new brand and ramped sales +36% month over month.
A brand-new launch compounding month over month, with spend deliberately aggressive to build rank. In progress.
- monthly sales, March → April
- $13,247 → $18,028
- month over month
- +36.1%
- orders
- 464 → 638
- still scaling
- In progress
The challenge
Take a brand from zero to traction quickly and build sales momentum month over month through the critical launch window.
The approach
A launch-stage plan focused on rank and velocity, not early profit. Ranking campaigns ran at the higher end of their efficient range to index fast and build organic position, supported by top-of-search targets to secure prime placement. Spend is deliberately aggressive in this window to build the ranking asset, which is why April shows a planned loss while sales compound.
What the numbers show
- Sales climbed from $13,247 in March to $18,028 in April, up 36.1% month over month.
- Orders rose in step, from 464 to 638.
- April ran at a planned loss (−$935) while ad spend built rank. The trajectory is still climbing.
| Metric | Mar 2026 | Apr 2026 | Change |
|---|---|---|---|
| Sales | $13,247.19 | $18,027.59 | +36.1% |
| Orders / units | 464 / 545 | 638 / 746 | +37.5% orders |
| Ad cost | $2,368.21 | $4,056.49 | planned launch spend |
| Net profit | $851.55 | −$934.75 | launch phase |
Fast, repeatable launch momentum: proof the system works from day one, not just on established accounts.
Results depend on each account's products, margins, competition and starting point. These figures are from real client accounts and are shared without brand names to protect client privacy. Past results don't guarantee future results, which is why our guarantee is built around goals we agree for your account specifically. Percentages shown inside the dashboard screenshots compare each period with the one before it.
How we work
The Profit Loop
Three steps, run every week, in this order. Each one is proven in a published case.
- 01
Recover
Find and stop ad spend that isn’t producing profitable sales.
Brand F: −37% ad spend, +96.7% net profit - 02
- 03
Scale
Put more budget behind what’s proven profitable, and push organic rank on your main keywords, so sales grow while each sale costs less.
Brand A: +102% sales, TACOS 16.6% → 12.6%
TACOS, not ACOS, is our north star. A falling TACOS means organic rank is compounding, not ad spend re-buying the same sales.
The free audit
Every one of these started with the same free audit.
- 01
Profit by product. True margin after fees, refunds and ads, product by product.
- 02
Break-even ACOS per product. The line every bid is judged against.
- 03
Wasted spend. Search terms and targets spending without selling.
- 04
Paid vs organic overlap. Where ads buy sales you'd make anyway.
- 05
Ranking opportunities. Keywords you can realistically move up on, and what it would cost.
- 06
Your top 3 fixes, in order, on a 30-minute call.
Reviews
What clients say on Upwork
Quoted word for word from Upwork.
5.021 reviews on Upwork - via Upwork
“Hamza was great to work with. He knows our brand inside out and has a solid grasp of Amazon PPC. He scaled our account while bringing TACOS down at the same time, and his head-term ranking strategy really helped push our main product up the search results. Always friendly and open to feedback. We've moved our ads in-house for now, but I'd happily work with him again.”
- via Upwork
“Hamza helped to rebuild and optimize our US Amazon PPC account and launch international Amazon PPC in (3) countries. He is an excellent communicator, very data-driven and is able to clearly explain recommendations and changes driven by the data analysis. In general, very easy to work with, good on video calls with a deep knowledge of Amazon PPC.”
- via Upwork
“Hamza was fantastic to work with! His expertise in Amazon 3PL, inventory management, and PPC strategy greatly improved our operations. He provided valuable insights, delivered high-quality work ahead of schedule, and communication was seamless throughout. Highly recommend him!”
The Profit Audit Normally $500. Free until 31 December 2026. $500 Profit Audit · ask about a free one on a call
Find the leak before you spend another dollar.
More profit from the same ad spend, and page-one rank on your main keywords. The audit shows you exactly where to start.
Brands that act on the audit typically improve their margins by around 30%. That makes it a $500 audit worth paying for, and right now it's free.
- Wasted spend breakdown. Every search term spending without selling.
- True margin and break-even ACOS for every product, after all fees and refunds.
- CPC check. Where you're overpaying per click, and by how much.
- Ranking opportunities you can realistically win.
- Your top 3 fixes, walked through on a 30-minute call.
Zero risk
- You keep the audit, even if you never hire us.
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- If we work together: hit the 60-day goal, or next month is free.
The 60-day goal guarantee: we agree realistic goals on your audit call and put them in writing. It applies while products stay in stock, the listings and budgets we agreed are in place, and Amazon hasn't restricted the account or listings.
Audit in a few working days. First fixes within 14 days. Done for you: a 5-minute weekly read.
Free until 31 December 2026 · Done personally by Hamza, so spots each month are limited.
Find out where your profit is leaking.
A free audit, done by the person who'd run your account. You keep it either way.
- Wasted spend, true margins and your CPC check
- Your top 3 fixes on a 30-minute call
- View-only access. No passwords, ever.
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Free until 31 December 2026 · Done personally by Hamza, so spots each month are limited.